McAllen EDC receives award of excellence from International Economic Development Council in Columbus, OH
The McAllen Economic Development Corporation received an Excellence in Economic Development Award for their New Media Strategy for the McAllen EDC in the category of New Media for communities with populations of 25,000 – 200,000 from the International Economic Development Council (IEDC).
The honor was presented at an awards ceremony on Tuesday, September 28 during the IEDC Annual Conference, September 26-29 in Columbus, Ohio.
“We recognize the McAllen Economic Development Corporation for providing successful strategies to promote new paradigms in economic development in this period of global recovery,” said William Best, IEDC chair. “Our awards honor organizations and individuals for their efforts in creating positive change in communities. The McAllen Economic Development Corporation is showing that they are at the forefront of the economic development profession and are using innovative and effective practices that can be replicated in other communities.”
McAllen Economic Development Corporation has employed several strategies with new media to strengthen the Business Retention and Expansion program, work with the media, promote the McAllen community, engage potential investors, and generate leads. While personal connection is not disregarded, it is evident that people seek information in various places and providing it in numerous formats is the responsible approach. The current strategy includes: blogging, web columns written by staff, webinars, Facebook, Twitter, LinkedIn, Google phone and groups, instant messaging, interactive display at the McAllen International Airport, YouTube videos that highlight the fun aspects of life along the U.S.-Mexico border, podcasts to offer more information, and online supplier expos. This strategy aims to put McAllen at the forefront of everyone’s mind in a fun, creative and cost-effective manner.
McAllen EDC is a not-for-profit corporation under contract with the City of McAllen to create jobs by attracting new industry and helping existing companies expand within the city and in Reynosa, Mexico. McAllen EDC works with prospective clients, handles marketing and public affairs, and provides corporate support to existing manufacturing and supplier companies. For the past 22 years, McAllen EDC has worked to promote McAllen and Reynosa, Mexico.
The Excellence in Economic Awards Program annually recognizes the world’s best economic development programs and partnerships, marketing materials, and the year’s most influential leaders. The program honors organizations and individuals in 28 categories for their efforts in creating positive change in urban, suburban, and rural communities.
The International Economic Development Council (IEDC) is the premier membership organization dedicated to helping economic development professionals create high-quality jobs, develop vibrant communities and improve the quality of life in their regions. Serving more than 4,500 members, IEDC represents the largest network of economic development professionals in the world. IEDC provides a diverse range of services, including conferences, certification, professional development, publications, research, advisory services and legislative tracking.